Rothstein Associates Inc.

EXECUTIVE ACTION:
A CRISIS COMMUNICATION MANAGEMENT ANTHOLOGY
By James E. Lukaszewski, APR, Fellow PRSA
THE LUKASZEWSKI GROUP COLLECTION

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SPECIAL OFFER!
Purchase all four volumes and save!
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WAR STORIES AND CRISIS COMMUNICATION STRATEGIES:
(Volume I - Order #DR501)

A collection of Lukaszewski authored articles, essays, and briefing documents drawn from
more than 300 crisis situations designed to provide insights, theory, and background
information to set the stage for crisis communications planning activities.

Chapter topics include: bad news; corporate strategies and management issues; crisis
management and vulnerabilities; environmental affairs; labor relations; law and legal issues;
and leadership and goals.

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CRISIS COMMUNICATION PLANNING STRATEGIES:
(Volume II - Order #DR502)

Mr. Lukaszewski takes you step-by-step through the crucial process of data collection,
analysis, and plan development using specially designed forms and worksheets. Follow plan
development steps using the invaluable model forms, scenarios, and flowcharts to create
your own corporate or division crisis communication response plan.

Chapter topics include: realities of crisis communications planning; communication plan
development and budgeting; plan development process; model communication
management policy; threat identification; scenario development; message development;
model plan outlines; crucial contact lists; response procedure reminders; and lessons
learned/incident recap analyses.

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CRISIS COMMUNICATION PLAN COMPONENTS AND MODELS
(Volume III - Order #DR752) 2005 Edition

“This book provides pragmatic, sensible, Best Practice approaches to developing crisis
communication response plan documents for coordinated corporate, field, and internal
communication response to crisis. Its organization, design, and content are the result of
years of helping companies structure effective plans, respond efficiently when emergencies
and crises occur, and anticipate a host of problems and issues in ways that allow for
management participation, support, and leadership.

“My goal in creating this book is to provide plan components that will with some
customization to the vulnerabilities, key issues, and scenarios your organization might face
and slight modification based on your corporate culture, organization, and reporting
structures translate directly into your corporate crisis communication response plan.”

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MEDIA RELATIONS STRATEGIES DURING EMERGENCIES
(Volume IV - Order #DR504)

This volume is a guide to media relations strategy that provides insight, tools, techniques,
tips, tactics, and suggested language for conducting media relations during emergencies,
crises, and disasters.

Chapter topics include: Managing the media, understanding journalists, preparing
spokespersons, question identification, attributes of good answers, special circumstances
(such as being a news source), the crisis news conference, managing the massive
event/response, and managing media relations strategies

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Four Volume Set. Order #DR753
SAVE!
(Special Order Item. Volumes 1-4 also available individually)
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